1. What are two or three basic issues in Starbucks’s social media strategy?
  2. Why is Starbucks interested in Social Media?
  3. How are they implementing their strategy? What are their special accomplishments? Are they missing anything?
  4. What role does the Starbucks consumer play?
  5. How does Starbucks build brand strategy using social media?
  6. What is the market value they are creating on social media? Is it the same or different from the non-social media world? Give reasons.
    What would be your advice?
    R31B – Starbucks and Social Media: It’s About More than Just Coffee
    Tom McNamara, Asha Moore-Mangin Starbucks is on a roll. The company, which has over 21,000 stores in 65 different countries