Published byadmin2atFebruary 12, 2019Categories Tags
Answer the following questions using: (a) shoes, (b) barbecue grill, (c) car, (d) toaster, (e) iPad, and (f) adopting a pet from a shelter.
- How important are reference groups to the purchase of the above-mentioned products or activities? Would their influence also affect the brand or model? Would their influence be informational, normative, or identification? Justify your answers.
- What reference groups would be relevant to the decision to purchase the product or activity (based on students on your campus)?
- What are the norms of the social groups of which you are a member concerning the product or activity? Describe the norms involved and the sanctions for not conforming.
- Could Asch-type situation be used to sell the product or activity?
Textbook: Mothersbaugh, D., & Hawkins, D. (2016). Consumer Behavior: Building Marketing Strategy (13th ed.). New York, NY: McGraw-Hill Education.