You have received a business research report done by a consultant for your firm, a life Insurance company. The study is a survey of customer satisfaction based on a sample of 600. You are asked to comment on Its quality. What will you look for? 2. You are the office manager of a large firm. Your company prides itself on its high-quality customer service. Lately, complaints have surfaced that an increased number of incoming calls are being misrouted or dropped. Yesterday, when passing by the main reception area, you noticed the receptionist fiddling with his hearing aid. In the process, a call came In and would have gone unanswered if not for your intervention. This particular receptionist had earned an unsatisfactory review three months earlier for tardiness. Your Inclination is to urge this 20•year employee to retire, or to fire him If retirement is rejected, but you know the Individual is well liked and seen as a fixture In the company. a) Pose several hypotheses that might account for dropped or misrouted incoming calls. b) Using the double movement of reflective thought, show how you would test these hypotheses. 3. You have been approached by the editor of Gentlemen’s Magazine to carry out a research study. The magazine has been unsuccessful In attracting shoe manufacturers as advertisers. When the safes force tried to secure advertising from show manufacturers, they were told men’s clothing stores are a small and dying segment of their business. Since Gentlemen’s Magazine goes chiefly to men’s clothing stores, the manufacturers reasoned that it was, therefore, not a good vehicle for their advertising. The editor believes that a survey (via mail questionnaire) of men’s clothing stores in the United States will probably show that these stores are Important outlets for men’s shoes, and are not declining In importance as show outlets. He asks you to develop a proposal for the study and submit it to him. Develop the management-research question hierarchy that will help you to develop a scientific proposal.
Your responses must be comprehensive, using terminology and concepts presented in the primary textbook as well as supplementary resources. Write In complete sentences and use good grammar, double-spacing, 12 point font, with one inch margins. Be sure to cite your resources and provide the references using APA format. Remember to reference all work cited or quoted by the text authors. You should be doing this often In your responses. Complete and submit the article research project.
Formulate what you need to develop a solid research hypothesis. Differentiate between qualitative and quantitative research methodology