Global E-Retailing

E Retailing is a $4 trillion market globally. Dominant players include Alibaba, Amazon, Walmart,, and Zalando, however most of these E-Tail operations are local (national) or regional (trading area). 

Based upon class discussions and readings from the text through Chapter 8; prepare a paper (2 pages, double spaced to address the following:

  1. What has been the typical path for retail companies to globalize (historically – brick and mortar) and more recently on-line e-retailers)?
  2. What are the barriers that make it difficult for E-retailers to set up in foreign markets? Be specific in your answer.
  3. What criteria would you use in selection of international markets for future expansion for an E-retail company?

Use at least 5 citations from credible sources.