Write an introduction to retail, introduction about the chosen fashion retailer, the size and the position within the market. Key relevant changes in the macro environment, i need the Pastle table in the appendix and in the main body i need pestle analysis. Relevant changes within the micro environment. Using pestle relevant changes that have been identified as the most relevant and biggest influence. Here you have to use theory/ concepts/ ideas. For the PESTEL you need to do an analysis for the fashion market and see what can affect GAP.
Principles of retailing
Journal of retailing
International review of retailing, distribution, and consumer research
Journal of retailing and marketing review
Uk retail statistics.
Use theories of retail change( cyclical and non- cyclical), the accordion theory, the retail life cycle, etc. Wrie about strategic groups in the uk market.