Consumer Behavior

Questions to be answered in a complete paragraph to include how your answer would be applied to real life
*If your job title was a Business Sales Customer service Representative

  1. Identify steps and factors related to consumer decision-making and buying processes.
  2. Analyze the influence of internal, external, and situational decision-making factors on buyer behavior.
  3. Develop a consumer behavior profile for a target market segment of an existing product brand.
  4. Formulate a marketing strategy to increase demand for an existing product brand based on the consumer behavior profile.
  5. Integrate Christian worldview within the application of consumer behavior to marketing strategies