A. Create a business strategy in report format by doing the following:

1. Create an executive summary that includes the following points:
   • the vision, mission, and value statement of the business
   • the execution of a strategy
   • the financial evaluation of the strategy
   • a conclusion or summary of the business strategy
2. Discuss the vision, mission, and values statement completed in task 2, part A1. (The student provides
   a logical discussion, with adequate detail, of the vision, mission, and values statement completed in task
   2, part A1.)
3. Justify the analytical tools used in developing your strategy. (The student provides a logical
   justification, with adequate support, of the analytical tools used in developing the strategy.
4. Include the detailed SWOT analysis from paper 1.
5. Discuss your plan for maintaining competitive advantage. (The student provides a logical discussion,
   with adequate detail, of the plan for maintaining competitive advantage.)
6. Discuss the implications of competing in international markets. (The student provides a logical
   discussion, with adequate detail, of the implications of competing in international markets.)
7. Discuss a diversification strategy that should be considered in your business strategy. (The student
   provides a logical discussion, with adequate detail, of a diversification strategy that should be
   considered in the business strategy.)
8. Discuss at least one ethical consideration of your strategy. (The student provides a logical discussion,
   with adequate detail, of at least 1 ethical consideration of the strategy.)
9. Discuss your planned execution of the strategy. (The student provides a logical discussion, with
   adequate detail, of the planned execution of the strategy)
10. Discuss how you would use ROI (return on investments) and cost-benefit analysis as part of your
    business strategy. (The student provides a logical discussion, with adequate detail, of how the student
    would use ROI and cost-benefit analysis as part of the business strategy.)
11. Create a conclusion for your business strategy. (The student provides a conclusion, with sufficient
    detail, for the business strategy.)