Decision making for International Business

Starling Bank, a UK next-generation bank wishes to identify new international markets it can enter as part of
its growth strategy. Three possible markets have been identified: Germany, the United States and India.
Assume the role of management consultant to the company and write a report which examines each of these
options. You should critically review data, evaluate factors in the decision-making process and apply decisionmaking tools and techniques. Your report needs to make recommendations to the company and these should
be fully justified.