Using Business Drivers and Analysis of Effectiveness

Explain what it means if the correlation of 2 variables is positive, negative, or minimal (close to 0), and give an example of each.
•What do you deduce from the correlations? Explain if you believe these to be short or long-term objectives and outcomes. 
•What are the implications for Big D Incorporated regarding their client in the outdoor sporting goods? 
•What are the implications for the penetration into the indoor sporting goods market? 
•Also, how can you use the correlation tools to identify the variables in the research toward the expansion into the indoor sporting goods market?