1. How do the product-dominant and service-dominant approaches to marketing differ? Ch. 6 
  2. What are the four types of consumer offerings? How do they differ from one another? Ch 6 
  3. Identify two consumer products sold in a grocery store or by a mass merchandiser such as Walmart. Explain the strategies used to introduce each of the products or which strategy you feel will be most successful. Ch. 6 & 7