Marketing Plan

The purpose of this project is to let the University of Hawaii West Oahu’s alumni donate to UHWO. This campus is new and has only 3000 students. 

For my section, list 4 marketing objectives within the next two years that want to achieve. Each objective should be SMART (Specific, Measurable, Achievable, Realistic, and Timely). Objectives to consider Product awareness, increase in traffic, brand management, target market verification, etc. This section should be about 1.1-1.3 pages.

The rest of the page is by social media, approaching current students about the campaign that lets them participate in this alumni project in the future and how the campaign should be made.

Here are some resources