The Globalization of Beringer Blass Wine Estates

• What is the Key Issue or Key Problem in this case?
• Assess the attractiveness of the wine industry using Porter’s Forces. 
o What are the main driving forces? 
o Is the US industry different from the global industry?
• Please perform a SWOT Analysis for Beringer. 
o How would you assess Beringer’s position as a competitor for global leadership?