Environmental Scan Report

Choose an Australian or international business still in operation. Write a report identifying
and analysing any relevant information about the micro environment of the chosen
organisation incorporating the following:
 Identify micro environmental factors that influence the chosen business
specifically. These factors may include but are not limited to consumer behaviour,
competitor analysis, social, suppliers, intermediaries, new entrants and public
 Analyse their impact on the business that may be in terms of but not limited to
changes in business performance, structure, policies, profitability, value-adding
attributes, growth and market share.
 Propose solutions to challenges to counter prevailing/potential