Consumer behavior easy

Answer the following essay question:
Using relevant theory and examples, critically analyse the ways in which consumers identities are shaped and influenced by global branding strategies and culture. Learning Outcomes The learning outcomes that are being assessed in this assignment are: Subject-Specific Knowledge, Understanding & Application Apply behavioral and psychological theories, concepts and models to purchasing behavior and marketing responses Make judgement by critical analysis and evaluation in relation to the main themes and trends in global consumption. Demonstrate an understanding of the issues pertinent to the emotional and personal needs and wants of individual consumers utilizing concepts related to self-identity Employability & Changemaker Skills
Investigate international socio-cultural issues demonstrating an informed social awareness