Phyllis Gamble and Mechelle Slaughter are running a struggling theatre, and face the question of whether to make a major investment in converting to digital projection to keep competitive, or not. Drawing from the principles discussed in the E-Myth chapters you’ve read so far, and after having read the case, answer the following questions in a 2-page essay:
- Are Phyllis and Mechelle mostly working “IN” their business, or “ON” their business. List three activities from the case that would be considered working “IN” their business.
- What are the major management challenges faced by this entrepreneurial venture?
- List three “working ON the business” activities Phyllis and Mechelle could engage in that would help address one or more of the management challenges you identified.
- Finally, do you think CLIFTEX should invest in digital projection, or do you think one of the other options discussed in the case makes more sense? Why?