Effective Advertising Planning and Implementation

Select a product with which you are familiar. Obtain faculty approval for your product. Research the company for the ad campaign that supports that product. Write a 1,050- to 1,400-word paper in which you examine the key elements of this advertising and propose an alternative creative suggestion for making this campaign more effective, including the following: What is the advertising message? To whom is the advertising message directed? What is the relationship between consumer behavior and target markets? How is the product positioned? Which steps of the process are most vital for its success? What changes would you make in the product positioning and advertising message? In what advertising media have you seen this product? Does the product utilize digital media effectively in the campaign? If yes, how? If not, how can it be improved? Are there ethical considerations that need to be addressed? Based on your readings, what would you suggest to make the campaign more effective?