Use at least 4 of the 6E’s to discuss their effect on company in terms of consumer behaviour. What are important current or expected changes in these environments and how would it impact consumer behaviour and thus the company.
Do some research and include your sources. Discuss how your situation is effected by the current circumstances and possible trends of those 6E’s, using proper citation. ( at least 4 E’s)
Political Environment – laws, rules and regulations
Economic Environment – income, currency exchange rate, cost of living expenses, wages
Social Cultural Environment – languages, cultural influences, lifestyles
Technology Environment – how technology allows consumers to make decisions
Geographic Environment – weather, sunset/sunrise patterns, travel conditions
Competitive Environment – competition from similar vendors, competition from unlikely sources