Write part of the essay. 3. External Environment Analysis (f) Political (g) Economic (h) Socio-cultural (i) Technological (j) Ecological (k) Legal * Identify which of the PESTEL Factors are most important (I) Threat of substitutes: Strength (m) Bargaining power of suppliers: Strength (n) Bargaining power of buyers: Strength (o) Threat of new entrants: Strength (p) Industry rivalry (Intensity of Rivalry): Strength (q) Nature of competition (Is this industry attractive or unattractive based on Porter’s Analysis and why) (r) Competitor Environment (remember to look at ppt in content week 3: Competitor Analysis) (s) Opportunities (2 each) (remember these should be tied to the external analysis) (t) Threats (2 each) (remember these should be tied to the external analysis)