Escaping the Marketing

“Escaping the Marketing Morass” about the “jobs-to-be-done” framework (championed by disruptive innovation expert Clayton Christensen for new product development). covering the following:

explain what you learned from reading the section (that adds new understanding to marketing);
explain the role of the jobs-to-be-done framework and how it can be used for segmentation and targeting (in the “science of marketing”); 3. include examples from real companies Here are the sections from which you can choose: – Article Introduction – Stage 1: Identifying Demand – Stage 2: Optimizing Solutions – Stage 3: Capturing Value – Stage 4: Defending Share – Stage 5: Revitalizing Growth – 6: Doing the Job of Finding the Job