This assignment requires you to locate, and read a current article (no more than one-year-old), which addresses a social media marketing topic which is related to a class lecture or the textbook. This article needs to be from the Wall Street Journal, Fortune, Newsweek, Business Week, Harvard Business Review or other reputable publications that are applicable to this course. (1000 words minimum):
A brief summary of the key point(s) of the article. 2. A discussion of how this article relates to a key concept examined in this course and the implications for a social media marketing practitioner. 3. The student’s personal reaction and detailed recommendations to the article based upon the social media marketing perspective gained during the course. In doing this assignment, you look beyond the textbook to find “real-life’ examples of the concepts discussed in class.