Twenty years ago, electronic device ownership was somewhat rare, and mobile phones closely resembled bricks. However, the technological revolution has seen the world become digitalised, providing consumers with a plethora of electronic goods, which are an integral part of life in the twenty first century. In fact, statistics indicate that smartphones are one of the most commonly owned electronic devices. According to the Yellow Social Media Report (2018) smartphone ownership in Australia increased by 6% from 81% in 2017 to 87% in 2018. These figures reflect industry trends of the increasing competition within the smartphones sector, thus giving consumers many choices when they are choosing to purchase a smartphone brand. using your knowledge of smartphone brands, discuss the positioning (using and explaining two relevant positioning bases) of at least four smartphone brands and create a perceptual map to support your discussion.
don’t need to write an introduction and conclusion.